"Good judgment comes from experience, and experience comes from bad judgment."
By definition a campaign must have a defined objective or goal. The difference between success and failure are the strategy and tactics you deploy during your campaign. Whether you are mitigating a crisis, advocating for a cause, or managing issues through regulators or running for office the fundamentals of campaign management are the same.
This session will cover how to devise effective strategies for your campaign.
About the Speaker:
Vice President, Culloton Strategies, LLC
Patrick Skarr is vice president at Culloton Strategies, a boutique media relations and public affairs firm based in Chicago. With experience in local, regional, state and federal issues, Skarr has helped clients achieve success against seemingly impossible odds. With a knack for analysis, research and creative positioning of issues, Skarr is comfortable launching long-term strategic campaigns, or jumping into crisis situations.
An avid reader of the news, nonfiction, biographies and a devoted CSPAN fan, he enjoys anything and everything political.
Skarr worked at the Naperville Area Chamber of Commerce for ten years, rising from the position of chief kitchenette attendant to vice president. while helping build the Chamber’s award winning advocacy program. He has served on the Chamber’s Political Action Committee since its founding, helping conduct its candidate interview process and voter engagement programs.